In contrast, Facebook offers the promise of being able to select potential ad readers with a LASER like precision. Oh boy.
For my first novel, I sought out mature women who liked science fiction and fantasy, were interested in telepathy and (I’d been told this was very important) liked or owned a kindle. Wahoo. This group was going to LOVE my spec fiction e-novel about Lola, a forty-something telepath. I mean, how many of those are out there?
It took no time at all for me to have 4823 such women view my ad 10,527 times and click on my link 275 times. It took no time at all for me to spend $48.98 to make this happen and to sell, you guessed it, not a single book.
Read more at Can you sell books on Facebook? Can I?
I’d tried a mess of keywords for first book “One of One” and got one impression. That’s right, one. It was a very cheap ($0.22) and highly ineffective experiment. Forget keywords.
So for Shape of Secrets, I looked through Amazon’s suggested sub-genres. One was LGBT Fantasy Fiction. That was a category? Okay, the book is about a young gay man who can alter his appearance to look like anyone, so I guessed it fit. I tried it and got 87,684 impressions, 170 clicks, and sold three books. Hot damn. Yes, I’d spent $63.22 to do it, so I was losing money while Amazon was laughing all the way to the bank, but at least something was happening.
Read more at How about this ad?
Honestly, this is all too much to hold in my head at once. I keep checking my spreadsheet thinking I’m forgetting some essential component somewhere. There’s got to be something I’m forgetting.
Read more about being in various stages of revising five different books at once at Learning to Juggle.
I’ve been holding my breath for months now (metaphorically) as I worked to release my first novel with a new title. I could hardly be blamed. The first title had an exponent in it. (Yes, as in the letter x raised to the power of zero.) If you’re not mathematically inclined, trust me it was clever, but no one could fault me for wanting a title that was easier to pronounce, market and search for.
Read the full story of how it went when I republished the old x0 under the new name One of One at It worked!