an odd collection of tales about learning to do the impossible

Posts tagged ‘marketing’

One of Two FREE on Kindle through this weekend

I’m running my second free promotion!

The first one worked so well that Twists of Time shot up to #8 in free Kindle Time Travel books. Wahoo!  And it was #13 in superhero fantasy books, too.

So here is One of Two making its proud debut as a free book (through Monday.) Get it while you can. 🙂

 

Free on Kindle through Labor Day Weekend

Twists of Time will be free on Kindle from Friday August 30 through Tuesday September 3.

Click HERE during those dates to take advantage of my Kindle promotion.

Can he manipulate time for the people and causes he cares about most?

 

Where did all those genres come from??

Amazon’s other options for me is something called a Sponsored Ad.  My mentor/author didn’t think much of using these, but I bravely tried the concept of picking keywords from my books and bidding for clicks. Every time, it failed miserably, but the good news is if hardly anyone clicks on your ad, it doesn’t cost you much.

A little poking around showed me I had another choice called Individual Products. It involves picking products (books) similar to mine, and advertising to those who buy them. It took forever to seek out these books, although it probably was a good exercise for me to get to know more about what was out there. None-the-less, all this effort yielded even fewer clicks and cost almost nothing.

Then recently a new option emerged. I could bid to advertise based on genre, just like with my Lock-screen ads, but the ads would appear to all Amazon users. So I tried it. And oh my goodness.

Read more at Where did all those genres come from??

Can you sell books on Facebook? Can I?

In contrast, Facebook offers the promise of being able to select potential ad readers with a LASER like precision. Oh boy.

For my first novel, I sought out mature women who liked science fiction and fantasy, were interested in telepathy and (I’d been told this was very important) liked or owned a kindle. Wahoo. This group was going to LOVE my spec fiction e-novel about Lola, a forty-something telepath. I mean, how many of those are out there?

It took no time at all for me to have 4823 such women view my ad 10,527 times and click on my link 275 times. It took no time at all for me to spend  $48.98 to make this happen and to sell, you guessed it, not a single book.

Read more at Can you sell books on Facebook? Can I?

 

How about this ad?

I’d tried a mess of keywords for first book “One of One” and got one impression. That’s right, one. It was a very cheap ($0.22) and highly ineffective experiment. Forget keywords.

So for Shape of Secrets, I looked through Amazon’s suggested sub-genres. One was LGBT Fantasy Fiction. That was a category? Okay, the book is about a young gay man who can alter his appearance to look like anyone, so I guessed it fit. I tried it and got 87,684 impressions, 170 clicks, and sold three books. Hot damn. Yes, I’d spent $63.22 to do it, so I was losing money while Amazon was laughing all the way to the bank, but at least something was happening.

Read more at How about this ad?

Would this ad work for you?

My third attempt was wildly successful. Perhaps it’s because I didn’t target every genre and category I could possibly fit into. I only targeted women’s fiction and I wrote the ad for the audience. I got 98,215 impressions, and 439 clicks. Cool, huh?

Unfortunately, I want sales, not attention.

Read more about my adventures in advertising at Would this ad work for you?

Then there is the paperback cover …

Every part of self-publishing is an adventure. I’ve been working with a group known as Deranged Doctor Design and we’ve been working on the paperback version of the second novel. Isn’t it beautiful? I especially love the beach on the back cover.

The part requiring the most revision was the color of the spine and the insert on the back. I was determined for it to be orange, so the designer suggested a more transparent look  I loved, but no decision is without ramifications. The cover for the first novel, One of One, was finalized a few weeks ago, and it doesn’t match.

Or at least it didn’t. Now it’s been revised and we’re on a roll.

The first draft of the cover for book three should be done in about a week.  I can’t wait to see it.

 

Almost My New Cover Part 2

I’m going through much of the same process re-birthing my second novel as I went through with the first. The first draft of the new cover was good, but my shape shifting protagonist couldn’t have facial hair, and I wanted more of a feel of the tropics.

I loved the background of this second version, but didn’t like Zane’s new head. As someone else put it, he had too much of a “Jersey Shore” look to him.

Once again, the third time was a charm.

Read more about this process at Almost my new cover and at Fun With Covers. 

The newly named and highly edited new version will be out in mid-February. I can’t wait.

Not My New Cover, but Almost My New Cover

I had great fun working with a pro to design a new, genre appropriate cover for One of One. Here’s what the first draft looked like.

The second draft was much closer, and needed only a few more tweaks to get there.

This final version combines the best of both, I think. I’ll be proud to release it, along with the streamlined and updated story, on January 17.

Check out my original two posts about this process of making this cover at Not My New Cover and Almost My New Cover

c3 is dead

What prompts an author to kill her own book?

Over the years, I’ve eliminated all the hyperlinks in the book, and the text that went with them. I’ve made corrections and done minor clean-up. Why not. But I’ve refrained from doing anything major.

Because this will be a new book, I have the chance to do some serious editing. So I am. I’m giving more attention to point of view. I’m taking the techniques I’ve learned over the past six years, at conferences, from other writers, and simply from practicing my craft for hours every week, and I’m doing my best to fold those learnings into telling my story better.

Read more at c3 is dead.

z2 will die

What prompts an author to kill her own book?

As with my first two books, x0 and y1, I’ve never totaled up the exact sales, because it’s not easy to separate a sale from a give-away. I’m pretty sure I’ve been paid for over two hundred copies, and have gifted at least as many more. I’d hoped for more sales, of course, but every time a stranger liked my book and let me know, it delighted me. No regrets.

Times change. Sales of z2 have gone from small to nearly zero.

Read more at z2 will die

y1 will die

What prompts an author to kill her own book?

On January 1, 2019 my second novel is scheduled to die. I admit the prospect makes me sad. This book, with its fiery sunset-themed cover, has been part of my life for a while.

I finished it in early 2012, and released it on Kindle September 2012. Shape shifter Zane and his unique crime solving skills were a source of pride and joy.

Read more at y1 will die.

x0 will die

What prompts an author to kill her own book?

A few months ago, I attended a conference of science fiction writers, and signed up for a mentor. It may have been one of my more useful decisions. This guy pointed out that I could still have a marketable product in this particular story, but I needed a more genre-appropriate cover, a much better title, and an updated and aggressive marketing plan.

I can change the title of my book? Apparently I can. I do need a new ISBN number (no problem). I also need to acknowledge to the new reader what has been done (just in case he or she is one of the 800 humans who already read this story.)

And …. I need to kill x0. That is, I must take it off the market completely. No electronic versions for sale, although those who have it obviously always will. No new paperbacks printed and sold, although nothing can prevent current owners from reselling their copies on Amazon and elsewhere.

Read more at x0 will die.

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Here’s the plan

This is my first original post on this blog.

Not my 1st cover

I usually feed it with material from the blogs for my individual books, but this is special. I’m in the process of undergoing something of a transformation (I know, it’s an exciting word) and my books are going with me.

Last spring I gave all six of them a quick edit, with the expectation of moving on to a new series this fall. I was excited to get started on this new project, but I wanted to leave them in the best shape I could.

Then my plan got disintegrated. Burst into flames. Died a violent death. It happens to plans sometimes.

A successful self-published author got assigned to mentor me at a SFWA convention and he made a few suggestions. Rename your books and get new covers. (I can do that?) Learn about writing ads and read about successful advertising. (I can learn that?) You’ve created a product. Why not sell it?

This is my 1st cover

These ideas may not seem like a news flash to many writers, but they were to me. I’d written six books to express myself and to get these stories out of my head. Sure, I wanted to sell books but that was secondary to creating the thing I wanted to create, in the way I wanted to create it. I cared about sharing my stories with those I knew, and then finding like-minded souls who’d enjoy what I had done. I never considered anything other than self-publishing. It was all one big arts and crafts project for me, and I enjoyed the heck out of it.

But he had a point. My sales were down to nearly nothing, so why not put on a new hat? I just didn’t expect to enjoy wearing this other hat so much.

The books have been renamed. Great fun. I love the new names. The first cover is finalized and I can’t stop looking at it. The second one is in progress and I’m betting I’ll be every bit as enamored when it is done.

Not my 2nd cover

The first three books have received a hearty edit with an eye towards moving the story along, keeping words simple and phrases short, and keeping controversy out of the story. I let myself have another go at the first book, and it seems I can’t stop cutting. Zap, another 6000 words just went in the trash. It is no longer the art creation I loved, but it is something else I am proud of and something I am sure more readers will enjoy.

I’ve set an ambitious schedule for the next six months. I’ll be releasing One of One in mid-January and then another book the middle of every month until June. Each version will be as every bit as marketable as I am able to make it, and will receive strategic advertising designed to pull in readers. Will it work? I’ve no idea. I hope so.

Then I intend to start that next great project in the fall of 2019. At least, that’s the plan.

There is a famous Yiddish proverb that says we plan and God laughs. True, huh? Who knows what I’ll be doing in the fall of 2019. None-the-less, it’s good to have a plan.

 

Be Yourself? Which self?

The problem is that we are all complex creatures. Pretty much anything you do or say is yourself. Some sides of you are more likeable, or more fully developed, or more integrated into the whole you, but if it is coming out of your mouth without an intent to lie, it is you.

Read more at Be Yourself? Which self?

Nothing cool about modest ambitions

I already know it is admirable and interesting to not care about making money, or to pretend not to care, as the case may be. Being an artist who is driven to create for the sheer joy of it has great appeal. Greed is ugly. Creativity is cool.

Yet, we also have a cultural fascination with being rich, and everyone admires success. To be driven is admirable. To say I believe in my books and trust they will someday be best sellers is also cool. Who doesn’t like a fighter determined to make it to the big time?

Wouldn’t you know it. I’m not either of these kinds of cool.

Read more at Nothing cool about modest ambitions.

(Read more about why I write at The Number One Reason I Write Books,  My Eye-opening Second Reason for Writing, I write because it’s cheaper than therapy, I love to be loved and Remember My Name.)

Pay Attention

Not sure why I keep getting hit with heart attack ads but it is a little creepy

The idea of time and attention as a new form of currency rings true. Note the way online ads compete for your attention. The whole thing with Face Book has made us all painfully aware that we are the product being sold by companies on the cutting edge of technology. Just today, I had to click my consent to new terms for Yahoo. Basically the terms said I understand they will use all content I provide in any way they please. 

Why do they want this data? It is not that I am inherently interesting to Yahoo, Google or Apple. They want to use the data to place specific content where I see it. They want to sell my attention to their advertisers.  My attention is worth money, it turns out, if I have demonstrated an interest in the advertiser’s product.
Read more at Pay Attention.

Designing your own book cover, part 4

I knew I didn’t want the image of Teddie, my hero, to be a photo. This was a book about out of body experiences, and a clear likeness seemed too stark. I wanted something vague, more like a sketch. She had to be young, dark-haired, and there had to be green involved.  I didn’t expect a lot of results when I combined all these search parameters, and I didn’t get them. However, the one image I got had potential.

Read more at Designing your own book cover, part 4.

(For more on this topic see Designing your own book cover, part 1, part 2 and part 3.)

When the future becomes the past

To the right is one of the many iterations of the d4 cover that was not used. This one featured a wave inspired by the excerpt below, but although the wave lasted in my memory, the cover didn’t make the final cut.

It was the most likely and the least messy alternative. As she realized that, it became a near certainty, and then the wave of time washed over the moment and the soon-to-happen became the now and it then it became the past.

I like the lightening bolts and clouds, but the eye in the sky was a bit much. Jen at Mother Spider and I struggled with this cover almost as much as we did with the cover for z2.

Read more at When the future becomes the past.

Designing your own book cover, part 3

I was sort of like someone who wants to fire a few BB’s at a squirrel to scare it off the lawn and gets handed an AK-47. Before I knew it, I had dozens if not hundreds of relevant images and so many cover ideas that my head hurt. Take a look at a couple of the wild combinations…

I had to make a decision. I picked something that I thought would please everyone a little and my novel first appeared with the cover below.

It took me no more than a few days to accept that I did not particularly like it.

Read more at Designing your own book cover, part 3.

(For more on this topic see Designing your own book cover, part 1 and Designing your own book cover, part 2.)

 

The Power of Three

life lessons11We hold animated discussions about how telepathy works and how to write a phrase readers will want to quote and the other day we got started on ideas that are inherently powerful, even magic if you will. The best example we could find was the power of the number three.

Make three wishes. Blood, sweat and tears. ABC. The popularity of a trilogy. Star Wars’ brilliant three trilogies. Yes, I even wrote a whole fiction book called “C to the power of three.” The Huffington Post has a fun article on threes and marketing experts are happy to advise you on how to harness its power.

Read the full post on my c3 blog at The Power of Three.

Happiness fascinates me

gratefulMy dad used to say “Work fascinates me. I can sit and watch someone do it all day.” Sometimes I think I have the same relationship with happiness.

Read the entire post on my y1 blog at Happiness fascinates me.

Everybody is shouting

I found a solution that works for me, and it was in my first book all along. Act like a telepath. Act like a good one. Every time someone new follows me on Twitter, I now try to read their mind.

read the entire post at Everybody is shouting

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Wearing many hats well

There is the wild creative hat that yields stories at traffic lights and helps me type with a manic fury when the ideas just won’t stop coming long after I should have gone to bed. I love that hat, and I wear it whenever I can. Then there is the careful, tidy little headpiece that I wear when I proofread, edit, rewrite, add links, check everything and check it twice again. What? The font for the chapter five title is twelve not fourteen point? How did this happen?

read the entire post at Wearing many hats well

 

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