an odd collection of tales about learning to do the impossible

Posts tagged ‘marketing’

Be Yourself? Which self?

The problem is that we are all complex creatures. Pretty much anything you do or say is yourself. Some sides of you are more likeable, or more fully developed, or more integrated into the whole you, but if it is coming out of your mouth without an intent to lie, it is you.

Read more at Be Yourself? Which self?

Nothing cool about modest ambitions

I already know it is admirable and interesting to not care about making money, or to pretend not to care, as the case may be. Being an artist who is driven to create for the sheer joy of it has great appeal. Greed is ugly. Creativity is cool.

Yet, we also have a cultural fascination with being rich, and everyone admires success. To be driven is admirable. To say I believe in my books and trust they will someday be best sellers is also cool. Who doesn’t like a fighter determined to make it to the big time?

Wouldn’t you know it. I’m not either of these kinds of cool.

Read more at Nothing cool about modest ambitions.

(Read more about why I write at The Number One Reason I Write Books,  My Eye-opening Second Reason for Writing, I write because it’s cheaper than therapy, I love to be loved and Remember My Name.)

Pay Attention

Not sure why I keep getting hit with heart attack ads but it is a little creepy

The idea of time and attention as a new form of currency rings true. Note the way online ads compete for your attention. The whole thing with Face Book has made us all painfully aware that we are the product being sold by companies on the cutting edge of technology. Just today, I had to click my consent to new terms for Yahoo. Basically the terms said I understand they will use all content I provide in any way they please. 

Why do they want this data? It is not that I am inherently interesting to Yahoo, Google or Apple. They want to use the data to place specific content where I see it. They want to sell my attention to their advertisers.  My attention is worth money, it turns out, if I have demonstrated an interest in the advertiser’s product.
Read more at Pay Attention.

Designing your own book cover, part 4

I knew I didn’t want the image of Teddie, my hero, to be a photo. This was a book about out of body experiences, and a clear likeness seemed too stark. I wanted something vague, more like a sketch. She had to be young, dark-haired, and there had to be green involved.  I didn’t expect a lot of results when I combined all these search parameters, and I didn’t get them. However, the one image I got had potential.

Read more at Designing your own book cover, part 4.

(For more on this topic see Designing your own book cover, part 1, part 2 and part 3.)

When the future becomes the past

To the right is one of the many iterations of the d4 cover that was not used. This one featured a wave inspired by the excerpt below, but although the wave lasted in my memory, the cover didn’t make the final cut.

It was the most likely and the least messy alternative. As she realized that, it became a near certainty, and then the wave of time washed over the moment and the soon-to-happen became the now and it then it became the past.

I like the lightening bolts and clouds, but the eye in the sky was a bit much. Jen at Mother Spider and I struggled with this cover almost as much as we did with the cover for z2.

Read more at When the future becomes the past.

Designing your own book cover, part 3

I was sort of like someone who wants to fire a few BB’s at a squirrel to scare it off the lawn and gets handed an AK-47. Before I knew it, I had dozens if not hundreds of relevant images and so many cover ideas that my head hurt. Take a look at a couple of the wild combinations…

I had to make a decision. I picked something that I thought would please everyone a little and my novel first appeared with the cover below.

It took me no more than a few days to accept that I did not particularly like it.

Read more at Designing your own book cover, part 3.

(For more on this topic see Designing your own book cover, part 1 and Designing your own book cover, part 2.)

 

The Power of Three

life lessons11We hold animated discussions about how telepathy works and how to write a phrase readers will want to quote and the other day we got started on ideas that are inherently powerful, even magic if you will. The best example we could find was the power of the number three.

Make three wishes. Blood, sweat and tears. ABC. The popularity of a trilogy. Star Wars’ brilliant three trilogies. Yes, I even wrote a whole fiction book called “C to the power of three.” The Huffington Post has a fun article on threes and marketing experts are happy to advise you on how to harness its power.

Read the full post on my c3 blog at The Power of Three.

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