an odd collection of tales about learning to do the impossible

Pay Attention

Not sure why I keep getting hit with heart attack ads but it is a little creepy

The idea of time and attention as a new form of currency rings true. Note the way online ads compete for your attention. The whole thing with Face Book has made us all painfully aware that we are the product being sold by companies on the cutting edge of technology. Just today, I had to click my consent to new terms for Yahoo. Basically the terms said I understand they will use all content I provide in any way they please. 

Why do they want this data? It is not that I am inherently interesting to Yahoo, Google or Apple. They want to use the data to place specific content where I see it. They want to sell my attention to their advertisers.  My attention is worth money, it turns out, if I have demonstrated an interest in the advertiser’s product.
Read more at Pay Attention.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

Tag Cloud

%d bloggers like this: